Your friendly neighborhood partnership
While movie promotions come with the cereal territory, Spider-Man: Far From Home was next level. Kellogg’s wanted the highly anticipated summer blockbuster to have products, displays and activation to match the excitment.
We delivered the the standard packaging, displays and POS. But we also went a step further by launching the partnership with an event at Kellogg’s NYC, where the real-life web-slinging stuntman made a “surprise” appearance for fans.
And here are a couple more retail and brand-specific executions that went beyond the standard deliverables.
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Dollar General Exclusive
We tapped into legit Marvel artists to help us create a comic book for our friends at DG. Shoppers could secure one of these books with the purchase of Kellogg’s products.
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Scannable Pop-Tarts
We took the toasted pastry up a notch by adding scannable designs to the frosting. Fans could create their own comic while they enjoyed their anytime snack.