Ready. Set. Saturday.
When it comes to enjoying a full day of college football games, fans need two things: an ideal setup and a full lineup of snacks. We delivered both, with Des Howard serving as the ultimate game day guide. Through connected packaging, displays and unique brand content, Des reminded fans to make snacks a part of their Saturday routine. And if they did, the Ultimate Fan Cave could be theirs.
Trivia with Cheez
We brought everyone’s favorite spokeswheel into the fan cave to play some cheesy trivia with Des. Those who tolerated the immature banter scored bonus entries into the sweeps.
Stacks of GIFs
When they scanned Pringles® cans, fans could download a handful of stacking GIFs and Des head-mojis (as seen above) to share on social.
Game day dips
We had Des share some of his favorite game day dip recipes in TikTok style videos. Fans got this content exclusively through connected Town House™ packs.
