Silver Effie Winner
Pringles and Pours
With bold flavors and an iconic shape, Pringles® are a universally loved snack. And yet Meijer was seeing declining sales. After a little digging, we discovered a few things about Meijer shoppers: they’re focused on flavor, love local brands, and tend to stop for beer on the way home from work to enjoy with friends.
Hello, opportunity.
As the perfect brew companion, we saw a chance to tap into that existing behavior. Together with Founders, we developed the perfect pairings for quick-trip shoppers looking for some late-night flavor. Cheers to that.
Premium placement
End caps highlighting our pairings were placed in the beer section, gaining Pringles® incremental display space and serving as the perfect way to grab the attention of shoppers who may not have snacks on the mind.
QR codes on the end cap took shoppers to a dedicated Meijer brand page, where they could discover additional pairing content.
