Use as imagined

We all know Ziploc® as the go-to for fresh lunches and study hall snacks. But with seemingly endless back-to-school shoppings lists, breaking through the clutter was a true challenge. It was time to starting thinking outside the bag.

Use As Imagined launched a world of creativity. By positioning our products as things like classroom caddies and friend makers, we were able to re-introduce Ziploc® bags and containers as a must-have for the season.

The imagination went beyond the start of the school year and into the holiday season, proving to shoppers that Ziploc® uses go only as far as their creativity.