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Functional Fashion

As the category leader in storage and home organization, Ziploc® was looking for something new. With already high penetration in food storage and utility on-the-go demand spaces, they asked us to think beyond the core business.

We started thinking of another places that could use a little organizing love: the purse. But shoppers aren’t looking to repurpose their kids’s snack bag for such things. They want something a bit more stylish.

So we created the first-ever, fashion-forward Ziploc® Accessory Bag – a shopper-first solution to break out of the food storage aisle and break in to a new usage occasion.